About

A senior finance function — engineered for owner-led businesses.

We bring institutional-grade accounting and CFO insight to founders and operators who need it most, without the cost of a full-time executive team.

Carmen Franklin, founder of Franklin-Martinez Bookkeeping & Consulting
Founder

Carmen Franklin

Founder & Principal Consultant

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Carmen built this practice on a simple belief: every owner deserves the kind of finance partner that big companies take for granted. Someone who shows up, cleans up the mess, and translates accounting into decisions.

After years inside controller and senior-accounting seats — across property management, healthcare, manufacturing, and construction — Carmen saw the same gap again and again. Talented owners with strong businesses, held back by books that couldn't be trusted and reports that arrived too late to matter.

Franklin-Martinez Bookkeeping & Consulting closes that gap. We become the senior finance function your business has outgrown — fractional, focused, and fully accountable.

What we stand for

Principles in practice

Mission

Help owner-led businesses see the story behind their numbers and act on it with confidence.

Experience

Decades of senior accounting, controllership, and CFO leadership across regulated industries.

Approach

Embedded with your team. Disciplined process. Plain-English communication.

Toolkit

Modern stack: AppFolio, QuickBooks, Sage, Yardi, Microsoft Dynamics GP.

Our toolkit

Modern systems, expertly run.

We work in the platforms your business already uses — and we know how to set them up properly when you're ready to upgrade.

AppFolioQuickBooksSageYardiMicrosoft Dynamics GP

Ready to see the story behind your numbers?

Book a complimentary consultation. We'll review your goals and outline how fractional senior accounting can support your next stage of growth.